INTRODUCTION → 1. The Planet Goes BlackBerry → 2. The Birth of the BlackBerry → 3. Lawsuits in Motion →
→ 4. From Brand to Icon → 5. BlackBerry Jam → 6. The Rise of the TeleBrain →

WELCOME / INDEX - SAMPLE CHAPTER → DEVICES → Image Gallery → Audio/Video → Texts & Docs → Web Links → Appendix →

Alastair Sweeny Press and Media

Competing Books

Review of BlackBerry, by Rod McQueen, by Roberto Rocha, The Gazette, March 4, 2010

""...BlackBerry could be easily mistaken for a long brochure for RIM investors, or a ghostwritten autobiography of the company’s iconic co-chiefs, Mike Lazaridis and Jim Balsillie. Despite the book’s impressive research and detailed accounts of key events in the BlackBerry ascent, McQueen sounds like the best man delivering a wedding speech, not someone providing a critical look at the little device that is revolutionizing business and human relations."......

"Yet the way he describes everything, it seems RIM and its bosses could do no wrong. Every decision they made is brilliant, their characters are beyond messianic. Bad moves are glossed over, given just a nominal mention."

"For a more critical look at the device, BlackBerry Planet by Alastair Sweeny is a far better work. "

Amazon Review of Rod McQueen's BlackBerry, by Jasper Taylor

"This is not a book - it is a press release...
"If you're looking for a detailed, objective analysis of Research in Motion and the Blackberry you won't find it here I'm afraid. This book reads like a collection of press releases courtesy of RIM's PR department. This is not a serious book but more like a company-sanctioned puff piece. You'd be much better off by reading The BlackBerry Planet which will give you a far better behind-the-scenes view of what RIM is all about."

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